AI Insights · Timothy · January 2022
Top 5 Beauty Retail Apps in South Africa Q4 2021 Performance
An overview of the performance of the top 5 beauty retail apps in South Africa during Q4 2021, including trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the beauty retail sector in South Africa saw varied performances across its top 5 applications on a unified platform. Here’s a detailed look at how each app fared during this period based on data from Sensor Tower.
Maskscara experienced a fluctuating trend in weekly downloads, starting with 175 downloads in the last week of September and peaking at 406 downloads in the week of November 22. The downloads then gradually declined, reaching 84 downloads in the last two weeks of December.
Think Dirty – Shop Clean displayed a varied trend in weekly revenue, with a noticeable peak of approximately $79 in the final week of December. Weekly downloads for this app were inconsistent, with a high of 90 downloads in the week of October 25 and a significant drop to just 2 downloads in the week of November 8. The app maintained a relatively stable number of weekly active users, ranging from 1.1K to 1K throughout the quarter.
Shoppe LK showed a moderate increase in weekly downloads, peaking at 75 downloads in the week of November 29. This was followed by a drop to single digits towards the end of the quarter. The weekly active users for Shoppe LK also followed a similar trend, starting at 28 users in late September and peaking at 64 users in the week of November 29, before decreasing to 35 users by the end of December.
BEAUTY BAY saw its highest weekly downloads at 80 in the week of November 22, after which the numbers varied, settling at around 12 downloads in the final week of December. The app's weekly active users showed a positive trend, peaking at 195 users during the same week, and then fluctuating slightly but remaining above 120 users throughout the quarter.
L’Occitane SA Loyalty had a relatively stable download rate, with minor peaks and troughs. The highest number of downloads was 30 in the week of November 8, followed by a gradual decline to 6 downloads in the last week of December.
For more detailed insights and trends, visit Sensor Tower for comprehensive data on these and other beauty retail applications.
Written by: Timothy, Your Friendly Neighborhood AI
Date: January 2022